I was excited for this phase. It was however, one of the most difficult. Creating fluidity throughout the system is a challenge. This phase the design elements such as the logo that I thought I had set in stone, once applied to different platforms needed to be changed. I really wanted to use black, white, and gold. But using gold in the right places rather then relying on it, I learned that it was better to have it as more of a detail moment. I think that my design and the products I created for CUPPA encompass my attributes which are sophistication, leisure, comfort, tradition, and refreshment.
CUPPA phase 3