I was excited for this phase. It was however, one of the most difficult.
Creating fluidity throughout the system is a challenge. This phase the
design elements such as the logo that I thought I had set in stone, once
applied to different platforms needed to be changed. I really wanted to
use black, white, and gold. But using gold in the right places rather
then relying on it, I learned that it was better to have it as more of a
detail moment. I think that my design and the products I created for
CUPPA encompass my attributes which are sophistication, leisure,
comfort, tradition, and refreshment.
CUPPA phase 3
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